AI Consulting Services That Start With Your P&L, Not a Model

Most AI consulting produces a strategy document and an invoice. We'd rather produce a working system. We do AI consulting, integration, and custom AI development for small businesses — connecting AI to the tools you already run, and telling you plainly when the honest answer is that you don't need it.

AI services and automation by Uncommon Web Design

Our Approach

AI That Amplifies Your Team — Not Replaces It

The best AI implementations don't replace people. They take the repetitive, low-value work off your team's plate so they can focus on the things only humans do well — closing deals, solving real problems, building relationships.

Take our free 2-minute AI Opportunity Audit →

We've spent 25+ years building websites that generate revenue. Now we layer AI on top of that foundation: chatbots that qualify leads, workflows that move customers through your pipeline without manual re-entry, and tools that make your SEO and paid ads work harder.

If you'd rather start on your own, our free AI starter kit includes a workflow audit worksheet and twenty prompts worth actually using.

The consulting part matters more than the technology part. Picking the wrong process to automate produces an expensive system nobody uses. Most of what we do early in an engagement is narrowing a long list of possibilities down to the two or three that will actually pay for themselves.

What We Do

Our AI Services

AI Chatbots & Customer Support

Custom chatbots that answer real questions, qualify leads 24/7, and hand off to your team when it matters. Trained on your business — not generic scripts.

AI-Powered SEO & Content

AI-assisted keyword research, content gap analysis, and on-page optimization. We use AI to do better work faster — not to flood Google with junk content.

AI Lead Scoring & Sales Automation

For B2B and high-ticket service businesses. Predictive lead scoring, automated follow-up sequences, and CRM workflows that prioritize the deals that actually close.

AI Product Recommendations & Personalization

For ecommerce. AI-driven product recommendations, abandoned-cart recovery, and on-site personalization that lifts average order value without a six-figure platform contract.

Custom AI Integrations

Custom API integrations with OpenAI, Anthropic, and other LLM providers. Retrieval-augmented generation (RAG), document processing, internal tools — built for your exact workflow.

AI Workflow & Operations Automation

Connecting the tools you already use so work moves forward without manual data entry. This is a big enough piece of what we do that it has its own page — see AI automation services.

Why Uncommon

AI Without the Hype (or the Six-Figure Consultant)

Plenty of agencies are racing to slap "AI-powered" on their homepages. Most of them are reselling the same off-the-shelf tools you could install yourself in an afternoon — and charging a premium for the privilege.

We're builders. We've been writing code, building websites, and integrating systems for over 25 years. AI is a tool we add to that toolbox — one that lets us deliver more value, faster, without inflating your bill or locking you into a stack you don't own.

Three things we promise:

✓ We'll tell you when AI is the wrong answer — and a simpler fix would do the job.
✓ You own everything we build. No vendor lock-in, no proprietary black boxes.
✓ Every AI feature we ship has to earn its keep with measurable results.

$50M+

Client Sales Generated

25+

Years Building Web Tech

40%

Avg. Revenue Increase

100%

You Own The Code

How It Fits

AI Plugs Into Every Service We Offer

AI isn't a separate product line for us. It's a layer that makes everything we already do — design, development, SEO, ads, ecommerce — work harder for your business.

Web Design + AI

AI-assisted research, accessibility testing, and on-page personalization woven into every site we build.

Custom Dev + AI

RAG pipelines, LLM API integrations, internal AI tools, and document processing built into your custom application.

SEO + AI

AI-driven competitor analysis, content gap research, and topic modeling that finds opportunities humans miss.

PPC + AI

AI bid management, audience modeling, and creative testing that squeezes more leads out of every ad dollar.

Ecommerce + AI

Product recommendations, smart search, abandoned-cart automation, and checkout personalization built into your store.

Hosting + AI

Anomaly detection on uptime and performance, automated patching, and alerts that reach a human before your customers notice anything is wrong.

Pricing

What Changes the Price

AI consulting is priced all over the map right now, partly because the work genuinely varies and partly because nobody has settled on what it's worth. Three things move our number, and none of them is how impressive the technology sounds.

Advice, or advice plus a build

A discovery engagement that ends with a prioritized roadmap is a defined, contained piece of work. Building what the roadmap recommends is a separate decision you make afterward — and you're free to take the roadmap elsewhere.

How much of your data it needs

A tool that works off general knowledge is straightforward. One that answers using your product catalog, your documentation, or your customer history needs a retrieval layer built and maintained, which is most of the engineering.

Who it faces

Internal tools can be rough at the edges. Anything a customer touches needs guardrails, fallbacks, tone control, and testing against the ways people actually phrase things. That's not gold-plating — it's the difference between a demo and production.

You get a written scope and a fixed number before any build starts. And if the discovery work concludes that a spreadsheet and a clear process would solve your problem, we'll say that — it's a shorter invoice, but it's the honest answer and you'll call us again.

Buyer's Guide

How to Choose an AI Consulting Firm

Nearly every agency added "AI" to its homepage in the last two years, and there's no certification separating the ones who build from the ones who resell. These questions sort them quickly.

"What have you built for yourself?"

A firm selling AI implementation should have implemented some. Ask what they run internally and how it works. The chat widget in the corner of this page is ours — we built it, it runs on our own retrieval layer, and we'll walk you through exactly how it's put together.

"Which model are you using, and why that one?"

A specific answer with tradeoffs — cost, latency, context length, how it behaves on your kind of input — means they've made a considered choice. A vague answer means they're passing your work through whatever their platform defaults to.

"What happens when it's confident and wrong?"

Language models produce fluent, plausible, incorrect answers. That's not a bug to be fixed, it's a property to be designed around. If a firm hasn't thought about where the human checkpoints go, they haven't shipped anything that mattered.

"Whose accounts does this run in?"

Your API keys, your billing, your data. When a vendor holds the accounts, you can't audit costs, you can't leave without a migration, and you don't actually know what's being sent where.

"What are the ongoing costs?"

AI has per-use costs that traditional software doesn't. Anyone quoting only a build fee is leaving out a number you'll discover later. Ask what a busy month costs to run, not just what it costs to make.

"What would you talk me out of?"

The most useful thing a consultant does is narrow the list. A firm that enthusiastically agrees with every idea you float is selling hours, not judgment — worth checking against the same standard you'd apply to any agency you hire.

Industries

AI Solutions by Industry

Every industry has different bottlenecks. We build AI that targets the actual choke points in your business — not generic features bolted on for show.

B2B & Manufacturing

AI lead scoring, automated quote workflows, RAG-powered product configurators, and dealer portal automation that shortens the sales cycle.

Ecommerce & Retail

AI product recommendations, smart search, dynamic pricing experiments, and abandoned-cart recovery that lifts AOV without a Shopify Plus contract.

Professional Services

AI intake chatbots, document summarization, automated client onboarding, and meeting prep tools for law firms, accountants, and consultants.

Automotive

AI-powered appointment scheduling, no-show prediction, automated review responses, and service-history-driven upsell prompts for shops and service centers.

FAQ

Frequently Asked Questions

No — and any agency that pitches it that way is selling fear, not value. The best AI implementations free up your people to do higher-leverage work. We use AI to automate repetitive tasks (data entry, lead routing, first-pass support, content drafts) so your team can focus on the parts of the job that actually need a human.

It depends entirely on the scope. A simple AI chatbot wired into an existing website might run $1,500–$5,000. A custom RAG-powered tool with multiple integrations can start at $8,000+. Ongoing AI API costs (OpenAI, Anthropic, etc.) typically run $20–$500/month depending on usage. Every project starts with a free consultation where we scope the work and give you an honest quote — no surprises.

Start with the bottleneck that's costing you the most time or money right now. For most small businesses, that's lead qualification, customer support, or content creation. We'll walk through your operations on a free consultation, identify the highest-leverage opportunity, and show you what an AI fix would actually look like — and what it wouldn't.

It can be — if you use the right providers and configure them correctly. We work with enterprise-grade APIs from OpenAI, Anthropic, and Google that don't train on your data by default, and we set up data handling so sensitive customer information stays inside your control. We also tell you when an AI tool isn't appropriate for the data you're handling.

Most of the time, no rebuild needed. AI chatbots, lead scoring, automation workflows, and content tools can usually be added to your existing site through APIs and integrations. The exception is if your site is on a closed platform that doesn't allow custom code or scripts — in which case a redesign on a more flexible platform may be the better long-term move.

No. The biggest wins for small businesses are usually small, focused AI implementations — a chatbot that handles 60% of support questions, an automation that scores leads as they come in, an AI assistant that drafts product descriptions. You don't need an enterprise AI team. You need someone to build the right small thing that pays for itself in months.