Google Ads Agency & PPC Management Services

What Is PPC

What a PPC Agency Is Actually For

PPC is simple to describe: you pay when someone clicks your ad. It is not simple to run well, which is why most self-managed accounts quietly leak budget for months before anyone notices.

The waste is rarely dramatic. It's broad match pulling in searches you'd never bid on, a landing page that loads slowly on a phone, conversion tracking that was never set up so Google's algorithm has been optimizing toward nothing. We spend most of the first month finding those and shutting them off.

After that, the work is unglamorous and continuous: negative keyword lists, ad copy tests, bid adjustments by device and time of day, and landing page changes. Paid search rewards whoever pays closest attention.

What's Included

Our PPC Services

Search Ads

Appear at the top of search results when customers are actively looking for your products or services.

Display & Remarketing

Reach users across millions of websites and re-engage visitors who previously interacted with your site.

Social Media Ads

Targeted campaigns on Facebook, Instagram, LinkedIn, and TikTok to build awareness and generate leads. Want to tie ads back to your site? We also handle custom website design with social media integration.

Shopping & E-commerce Ads

Promote products directly within shopping feeds to capture high-intent buyers.

Geo Targeting & Audience Modeling

We use tight geo and radius targeting, call tracking, lookalike audience modeling, and automated creative testing to squeeze more leads out of every ad dollar.

Conversion Tracking

Measure clicks, conversions, and cost-per-acquisition to make data-driven decisions.

Our Process

How We Run Your Campaigns

Define Audience & Goals

Identify target demographics and set clear campaign goals.

Keyword & Platform Selection

Research and select keywords and platforms that match your objectives.

Compelling Ad Creative

Craft attention-grabbing headlines and descriptions that drive clicks.

Launch & Optimization

Monitor performance, adjust bids, test formats, and optimize for results.

Pricing

What PPC Management Services Cost

There are two numbers in paid search: what you pay Google, and what you pay the agency managing it. Plenty of agencies blur the two. Here's how ours works.

Ad spend goes to Google

It's billed to your card on your account, and you can see every dollar of it. We never take a markup on media, and we don't route your budget through an agency account you can't audit.

Management is a flat fee

Not a percentage of spend. Percentage pricing pays an agency more for spending more of your money, which is a strange incentive to hand someone. Flat fees typically run $750 to $2,500 per month depending on how many campaigns and platforms are in play.

You own the account

The Google Ads account, the conversion history, the audience lists, and the years of learning inside them stay yours. If you leave, you keep all of it. Agencies that build campaigns inside their own account are holding your data hostage by design.

On budget: most small businesses need $1,000 to $3,000 per month in ad spend for a campaign to gather enough data to optimize against. Below roughly $750 the algorithm never gets enough conversions to learn, and you're paying for a test that can't finish.

Google Ads

Google Ads Management, Specifically

Google is where most of our clients' paid budget goes, because it's the only channel where people tell you exactly what they want at the moment they want it. Here's what we do inside the account every month.

Search term mining

Every week we read what people actually typed — not the keywords you bid on, the queries that matched them. That report is where the waste hides and where the best new keywords come from. Most underperforming accounts we inherit have never had it reviewed.

Conversion tracking that's real

Calls tracked with a duration threshold so a fifteen-second wrong number doesn't count as a lead. Form fills tied back to the search that produced them. Offline conversions imported where the sale closes later. Google optimizes toward whatever you tell it is a conversion, so this has to be right first.

Negative keyword discipline

Broad match and Performance Max will spend your money on adjacent searches unless you're actively fencing them out. Building and maintaining negative lists is boring, ongoing, and probably the highest-ROI hour of the month.

Landing pages that match the ad

Sending every campaign to your homepage is the most common and most expensive mistake in paid search. Ad copy and landing page should say the same thing — which is why we build landing pages as part of the engagement rather than pointing at whatever exists.

Local campaign structure

Radius targeting, location bid adjustments, and call extensions built around service areas. Paid and organic reinforce each other here — the search term data feeds our local SEO work, and the organic rankings reduce what you need to pay for over time.

Shopping feed management

For retailers, the product feed matters more than the bids. Titles, attributes, and image quality determine what you show up for. We handle feed optimization alongside ecommerce site work so the two stay in sync.

Why PPC

The Business Impact of PPC

Instant Visibility

Get your brand in front of potential customers immediately, bypassing the wait times of organic search.

Precision Targeting

Reach specific audiences by location, demographics, interests, and search intent for maximum relevance.

Measurable Results

Track every click, impression, and conversion with full transparency into campaign performance.

Cost-Effective & Scalable

Control your budget with flexible spending and scale campaigns up or down based on results.

Brand Awareness

Even when users don't click, your brand name appears prominently, building recognition and trust over time.

Complements SEO

PPC fills the gaps while SEO builds momentum, creating a balanced strategy for sustained growth.

Industries

PPC Advertising by Industry

Every industry has different ad costs, competition levels, and buyer behavior. We build PPC campaigns around how your specific customers search and what drives them to convert.

B2B

Google Ads for manufacturers, distributors, and B2B service companies. We target high-intent commercial searches from procurement teams and decision-makers with campaigns that generate qualified RFQs and demo requests.

Automotive

Local service ads and Google Ads for auto repair shops and dealerships. Target car owners searching for specific repairs, maintenance, and services in your area with cost-per-lead campaigns that fill your schedule.

Ecommerce

Google Shopping campaigns, Facebook product ads, and retargeting for online stores. We optimize product feeds, bidding strategies, and audience targeting to maximize your return on ad spend.

Professional Services

Lead generation campaigns for law firms, accountants, and consultants. Target high-value searches like "business attorney near me" with landing pages optimized for consultation bookings.

Buyer's Guide

How to Choose a PPC Agency

Paid search is unusually easy to audit compared to most marketing — the data is all there, in an account you should own. A few questions worth asking anyone bidding for the work.

"Whose account will the campaigns live in?"

If the answer is theirs, you're renting your own conversion history. When you leave, the account data and audience lists don't come with you and the next agency restarts from zero. Insist on your own account with agency access granted.

"How are you paid?"

Percentage-of-spend rewards an agency for increasing your budget regardless of whether returns hold up. Flat fee doesn't. Neither model is dishonest on its own, but you should know which incentive you're buying.

"What counts as a conversion?"

Ask to see the conversion actions configured in the account. If page views or twelve-second phone calls are counted as leads, the reported cost per conversion is fiction and Google has been optimizing toward the wrong thing the whole time.

"Can I see the search terms report?"

This is the single fastest way to judge an existing account. If a meaningful share of spend went to searches obviously unrelated to the business, nobody has been minding it. It takes about ten minutes to check.

"What happens to the landing pages?"

An agency that only touches the ad account is optimizing half the funnel. Click-through rate and conversion rate are separate problems, and the second one usually costs more money. Ask who's responsible for the page after the click.

"What's the plan for when we stop?"

Paid traffic ends the day the card stops working. A reasonable agency will tell you that and push you to build organic search alongside it, so you're not renting your entire pipeline forever.

FAQ

Frequently Asked Questions

Most small businesses see results starting at $1,000 to $3,000 per month in ad spend, plus management fees. The right budget depends on your industry, competition, and goals. We help you set a budget that maximizes your return without wasting money on irrelevant clicks.

SEO builds free organic traffic over time by improving your search rankings. PPC gives you immediate visibility by paying for ad placements at the top of Google. SEO is a long-term investment while PPC delivers instant results. Most businesses benefit from running both simultaneously.

PPC can start driving traffic and leads within days of launching a campaign. Unlike SEO, which builds over months, PPC puts your business in front of people actively searching for your services right now. Results improve over the first 30 to 90 days as we optimize targeting and ad copy.

Yes — when managed properly. Google Ads lets you target people who are actively searching for your services, so you're reaching high-intent buyers. The key is smart targeting, compelling ad copy, and ongoing optimization. Poorly managed campaigns waste money, which is why working with an experienced team matters.

Two common models: a flat monthly fee, or a percentage of ad spend (typically 10 to 20 percent). We charge a flat fee, usually $750 to $2,500 per month depending on how many campaigns and platforms are involved, because percentage pricing pays an agency more for spending more of your budget. Ad spend is separate and billed directly by Google to your own account.

You do. We build inside your account and take manager access, rather than running your campaigns inside ours. That means the conversion history, audience lists, and years of algorithmic learning belong to you permanently. If we part ways, nothing gets rebuilt from scratch — which is exactly the outcome that account-ownership arrangements are designed to prevent.

B2B PPC costs typically range from $50 to $300 or more per lead depending on industry, competition, and deal value. Manufacturing and industrial keywords tend to have lower competition but higher intent. The key metric is cost per qualified lead, not just cost per click — we optimize campaigns around deal value and pipeline quality. Our B2B web design work covers the landing page side of the same equation.

Most auto repair shops can run effective Google Ads campaigns starting at $1,000 to $2,000 per month in ad spend. Cost per click for auto repair searches typically ranges from $3 to $15 depending on the service and location. We build campaigns targeting specific services and neighborhoods to maximize every dollar.

Google Shopping campaigns are typically the highest-ROI channel for ecommerce, followed by Facebook and Instagram product ads for discovery and retargeting. For higher-priced products, Google Search ads targeting comparison and buying keywords also perform well. We build multi-platform campaigns tailored to your product type and margins.

A Google Ads Agency That Optimizes for Leads, Not Clicks