Website Design for B2B Companies

Uncommon Web Design builds custom websites for manufacturers, distributors, and B2B service companies. Dealer portals, CRM integration, automated quoting systems, and lead generation tools that turn your website into a pipeline machine.

B2B Web Design

Your Website Should Be Your Best Salesperson

Most B2B companies treat their website like a digital brochure — it lists products, shows a logo, and hopes someone calls. That is not a strategy. Uncommon Web Design builds custom B2B websites that actively generate qualified leads through quote request systems, dealer portals, and CRM integration. We helped Smart LED, an industrial LED manufacturer, build a platform that generated over $6 million in qualified leads. Read the Smart LED case study.

About Uncommon Web Design: Uncommon Web Design is a California web design agency founded by Daniel Lopez with 25+ years of experience. Specializing in custom websites for B2B, automotive, ecommerce, and professional service businesses, the agency has helped generate over $50 million in client sales. Contact us for a free consultation.

What You Get

B2B Website Features That Drive Revenue

CRM Integration

Connect your website directly to HubSpot, Salesforce, or your existing CRM. Every lead captured flows into your pipeline automatically with full attribution data.

Quote Request & RFQ Systems

Custom quote request forms with smart routing, product selection, and automated follow-up. Replace email chains with a system that closes deals faster.

Dealer & Distributor Portals

Secure login areas with tiered pricing, account-specific catalogs, order history, and automated reordering. Built for how B2B buyers actually purchase.

Product Catalogs & Configurators

Interactive product catalogs with spec sheets, comparison tools, and configuration options. Help buyers find exactly what they need without calling your sales team.

AI Lead Scoring & Sales Automation

Track visitor behavior, use AI predictive scoring to rank leads by buying intent, and trigger automated nurture sequences. Know which prospects are ready to buy before your sales team picks up the phone.

SEO for B2B Keywords

Rank for the product-specific and industry terms your buyers are searching. Long-tail keyword strategy, technical SEO, and content that attracts decision-makers. Learn more about our SEO services.

Why Custom

Why B2B Companies Need Custom Websites

Template Platforms Cannot Handle B2B Workflows — Shopify and Squarespace were built for simple retail. They cannot handle tiered pricing, dealer portals, ERP integration, or the complex product data that B2B companies need. Custom development gives you exactly what your sales process requires.

Your Buyers Research Online Before Contacting Sales — 70% of B2B buyers complete most of their research before talking to a sales rep. If your website does not answer their questions, show your capabilities, and make it easy to request a quote, you are losing deals to competitors who do.

Your Competitors Are Investing in Digital Pipeline — The B2B companies winning market share are the ones with websites that generate leads, automate follow-up, and give their sales teams a competitive advantage. We make sure that is you.

Who We Help

B2B Companies We Work With

Uncommon Web Design serves B2B companies across manufacturing, distribution, industrial services, and technology.

Manufacturers

Companies that build physical products and sell through distributors, dealers, or direct. Product catalogs, spec sheets, quote request systems, and dealer locators.

Distributors & Wholesalers

B2B operations managing inventory across warehouses. Online ordering portals, tiered pricing, account management, and ERP integration.

Industrial & Technical Services

Engineering firms, field service companies, and equipment suppliers. Project request forms, service area tools, and technical documentation.

B2B SaaS & Technology

Software and tech companies selling to businesses. Demo request flows, feature comparisons, integration docs, and case study showcases.

FAQ

Frequently Asked Questions

A custom B2B website typically costs between $5,000 and $15,000 depending on features like dealer portals, CRM integration, and product catalog complexity. More advanced builds with ERP connections or custom quoting systems may run higher. We provide a detailed quote after understanding your specific needs during a free consultation.

Yes. We integrate with HubSpot, Salesforce, NetSuite, and other major platforms. Custom API connections ensure data flows both ways — leads from your website go directly into your CRM, and product or pricing data from your ERP displays accurately on your site.

Yes. We build custom portals with tiered pricing, account-specific product catalogs, order history, and automated reordering. Each dealer or distributor sees only the products and pricing relevant to their account level.

Most B2B websites launch in 6 to 10 weeks. More complex builds with custom portals, ERP integration, or product configurators may take 10 to 14 weeks. We provide a clear timeline with milestones during the planning phase.

Absolutely. We build websites specifically designed to generate qualified leads through quote request forms, product configurators, and CRM integration. Smart LED, a B2B manufacturer, generated over $6 million in qualified leads after we rebuilt their website and managed their ad campaigns.

B2B websites serve buyers with longer sales cycles, multiple decision-makers, and technical requirements. They need features like dealer portals, tiered pricing, spec sheet downloads, RFQ systems, and CRM integration that standard business websites do not require. Every page needs to move a qualified buyer closer to a conversation with your sales team.

Client Reviews

What Our Customers Say

Our clients love the bold, tailored approach we bring to every project.

"Uncommon Web Design has master-level capabilities and understanding on all things pertaining to web design, e-commerce, SEO, and even custom apps & business IT systems setup."

Smart LED

"I have utilized their services for the past eight years. They have been sensational to work with. When I needed adjustments, it was always 'it is absolutely my pleasure to help.'"

Celeste

8-year client

"In the digital realm where competence is common but brilliance is rare, Daniel emerges as an extraordinary gem. I've collaborated with various web professionals, but none have left an impression like Daniel."

Tyger Lucas

"I've been a loyal customer of Uncommon Web Design for years and couldn't be happier with their services. After experiencing slow speeds with another hosting provider, switching here was a game changer."

Eric Fitzpatrick