You can be the top result at your own address and invisible to someone three miles away. We check your position across your whole service area, street by street, so you can see which neighbourhoods send you calls and which ones send them to somebody else.
Ask most agencies where you rank for "auto repair near me" and you get one number back. Google does not work that way. Someone standing in your parking lot sees a different set of results than someone three miles north.
Distance is the strongest factor in local search. You can hold the top spot at your own address and not show up at all across town, while the report still says position 2. The number is correct. It only describes one spot.
So we check every spot. We take a grid of points across the area you serve and look up the results at each one, out to a 10-mile radius.
Most tools stop there. A picture of where you rank tells you that you are losing ground. It does not tell you who is taking it or what to do next, and those are the two answers that change anything.
The same grid, coloured by whichever business holds the top spot at each point rather than by where you sit. Every shop competing with you shows up in its own colour.
Owners usually want to know who is getting those customers. That is a different question from what position am I in, and this is the view that answers it.
Results follow shop location closely, because distance carries so much weight. What is worth acting on is a competitor holding streets nowhere near their own address, or your patch being smaller than your location should give you.
Pick any competitor and you see the two businesses side by side: rating, review count, and the main category each of you is listed under. A second map marks every point where you rank better in green and every point where they do in red.
Their wins split into two groups. Points closer to their address come down to distance, and there is nothing to do about those. Points closer to yours are the ones you can take back, and that is the number we work from.
The findings are ordered by what you can change. If your reviews are already ahead of theirs, it says so instead of telling you to go get more. More often the problem is that your main Google category does not match the work you do, and Google weighs that far above the rest of your profile.
Every scan measures the same things the same way, so a change from one month to the next is a real change and not a different yardstick.
Your average position across every point we check. Points where you do not appear count against it, so a few strong spots near your address cannot flatter the number.
How much of your area shows you anywhere in the top 20. This is the floor: the places Google will put you in front of someone at all.
How much of your area puts you in the top three. Google shows three businesses on the map, so this is the number that turns into phone calls. It is the one we hold ourselves to.
Your top-three share applied to the area we scan, so progress reads as ground covered rather than a percentage. We work this out ourselves, and other tools use a fixed figure, so theirs will not match.
A map showing you are losing is only worth having if something follows it. Every scan produces two things we work from.
Thirteen checks run against every scan and turn up specific work: a main category that does not match your business, categories your competitors claim and you do not, coverage that dropped since last month, a search term that stopped bringing you up. Each one goes on the job list rather than into a report you file away.
Every scan also picks up the businesses ranking around you. We look at the Google categories they claim and the terms their websites bring in, then filter out anything from a different trade so you are not handed search terms for work you do not do.
Most agencies run the same off-the-shelf SEO software as everyone else. They see what the agency working for the shop down the road sees, and they hand over the same advice from it. That is a hard way to get ahead of anybody.
We built our own because the tools we paid for reported positions without showing where a client was losing ground or what to do next. Ours reads the map the way Google builds it, point by point, and turns that into a short list of work.
Today we run it for you as part of a local SEO engagement. You get the maps and the work that comes out of them. A version you can run yourself is in development.
Coming
We are building a version you can run yourself, for businesses that would rather do their own scans. Leave your email and we will tell you when it opens and what it costs.
Tell us your business name and the area you serve. We will run a scan and send you the result: where you show up across your area, who is holding the top spots, and the first two or three things we would fix.